

Sales Circle : How to spot and win a Big Deal
​Category: 🟣 Growth & Scale
Format: â• Circle
​What makes a deal a big deal? Sometimes it’s the contract value. Sometimes it’s a first project with a client that could open doors for your business.
​For this second Sales Circle, Johnny Mukuta will share how to recognise these opportunities, reach the right people and organise your team to give the deal its best chance of closing. Drawing on his experience with major accounts, he’ll discuss what works in practice, the mistakes to watch for and how AI can help you build a more structured approach.
​Come ready to share your own experience and questions. To make room for genuine discussion, this Sales Circle is limited to 15 participants. Expect real examples, peer-to-peer exchanges and practical ideas you can take back to your business.
​About Johnny
​Johnny Mukuta is VP Sales Benelux–UK at Ibexa, where he leads business development and major account management across a portfolio of digital experience products, including Actito, Qualifio, Quable, Raptor and Ibexa DXP.
​He has over 20 years of international B2B experience, having built much of his career at Selligent and Actito. Over the years, he has progressed from Pre-Sales Engineer to Managing Director Benelux & Switzerland, developing deep expertise in marketing automation, CDP and DXP.
​☕ Schedule
​8:30 AM – Welcome coffee & tea
​9:00 AM – Sales Circle discussion
​10:30 AM – End of the session
​After the event, you’re welcome to stay for networking or work from The POD for the rest of the morning.