​Launching Stablecoins in Your Own Product

​Stablecoins are moving from an emerging use case to a product consideration for financial companies across the Middle East and Africa. Customers increasingly expect to be able to hold, fund and move digital assets within the financial products they already use without being sent elsewhere to manage their stablecoins.

​For payment providers, fintechs and other financial companies, the question is no longer simply whether to explore stablecoins, but what it actually takes to launch them in a live product.

​Join the MENA FinTech Association and Fireblocks for a practical conversation on the full stack behind stablecoin capabilities - from embedded wallets and customer funding to infrastructure, implementation and going live.

​The session will explore what companies are doing today, where traditional approaches create complexity, and how financial companies can move from exploration to production without having to build every component from scratch.

​What You'll Take Away:

• ​Why financial companies across MEA are exploring stablecoins now

• ​What it takes to launch stablecoins within an existing product

• ​How embedded, non-custodial wallets and customer funding work

• ​Realistic expectations on timelines, resourcing and infrastructure

• ​A clearer path from exploring to launching a live offering

​🎙️Speakers

• ​Meera Judge, Global Head of Policy, Elliptic & Digital Assets Working Group Co-Chair, MFTA

• ​Itai Turbahn, VP Embedded Wallets, Fireblocks

​⏰ Date: 28th October, 12pm GST/ 10am IST/ 9Am WAT

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About MENA Fintech Association

​The MENA Fintech Association (MFTA) is an inclusive, not-for-profit organization dedicated to promoting open dialogue and innovation within the MENA fintech community. MFTA supports a diverse network of fintech startups, SMEs, financial institutions, technology companies, investors, and regulators, serving as a trusted platform to shape policy, foster collaboration, and accelerate the future of finance across the region.

​About Fireblocks

​Fireblocks is the world's most trusted digital asset infrastructure company, empowering global institutions to build, manage and grow their business on the blockchain. With the industry's most scalable and secure platform, we streamline stablecoin payments, settlement, custody, tokenization, trading, accounting operations, and compliance reporting - enabling everything from institutional finance to consumer-facing digital experiences across the largest ecosystem of banks, payment providers, stablecoin issuers, exchanges and custodians. Thousands of organizations - including Worldpay, BNY, Galaxy, and Revolut - trust Fireblocks to secure $16 trillion in digital asset transactions across 200+ blockchains. Learn more at fireblocks.com.

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