Sharpen Your Design Eye: See Things Differently with Principles/Heuristics
Do you rely on intuition, gut feelings, or subjective impressions when looking at designs? Have you ever wondered if the problem lies with the design—or with you? It’s common to second-guess yourself when confronted with designs that feel “off,” but the truth often lies in the principles or heuristics behind the design itself.
In this interactive online session, you'll learn about the foundational principles that make designs effective—or ineffective. Through relatable examples from everyday objects and experiences, you’ll learn to move beyond instinctive reactions and start seeing design with greater clarity and purpose.
No prior design experience is needed—just an open mind and curiosity to explore a new way of looking at the world around you. By the end of the session, you’ll gain valuable insights that will change how you interpret and engage with designs in your daily life.
Hosts:
Ada Yuen is an experienced user researcher with nearly 20 years of experience. She is the founder and Managing Director of CoolGranite, a user research consultancy. Ada leads research projects for global corporations and agencies, including AIA, FedEx, Deliveroo, Hong Kong Jockey Club, and Hong Kong Education Bureau. (LinkedIn profile)
Srishti Kulshreshtha is a Bioinformatics and Data Science student (in her 3rd Year of undergraduate programme) exploring the world of design. Currently an intern working for Ada Yuen, developing an eye for detail and understanding how design enhances everyday experiences. Drawn to the intersection of creativity and functionality. She was inspired to pursue a design internship after realising how thoughtful design simplifies complex information. (LinkedIn profile)