Sunset Sips & World Cup Watch Party at Cannes Lions

The Subthread

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About Event

From 7.30pm, join The Subthread and Common Interest at the Common Interest villa for an evening of sunset drinks, music and a World Cup watch party around the pool.

At 8pm, The Subthread's editor-in-chief Alex Zeevalkink will sit down with CultureLab's Jed Hallam and Amplify's Rachel Matovu for a 30-minute conversation on what it really means for brands to show up authentically in sports culture.

We’ll explore what modern fandom really looks like, what makes a genuine cultural match, and which sports and communities brands should be paying attention to next.

At 10pm, we tune in live to watch the England vs Ghana game.

The villa is at walking distance from Blv de la Croisette, full address will be available upon approval.

Please provide your mobile number if you would like to be included in The Subthread's Cannes Lions WhatsApp group.

Location

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The Subthread

Community evenings for brands & agencies interested in what's next.

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