[Virtual] SEO & Generative Engine Optimization with Jim Yu & Kirill Kronrod

​Search is evolving rapidly with the rise of AI-driven tools like ChatGPT and Claude, and founders need a clear strategy to stay visible. This workshop will walk you through key focus areas including Content (e.g. topical clustering), Technical work (Schema markup, Site Health), authoritative link-building and UX focus areas to strengthen your search presence. You’ll also learn about Generative Engine Optimization (GEO) and how AI-powered search is changing discovery strategies. The session will include actionable tactics, real-world examples, and a discussion of emerging trends.

​About the Speakers:

​Kirill Kronrod, VP of Content & SEO, Gusto
Kirill leads Gusto’s Content and SEO teams, driving the company’s organic growth through a full-funnel approach. He oversees strategy, content creation, optimization, and publishing, while also spearheading technical and UX enhancements to improve site health, engagement, and conversions. Under his leadership, Gusto achieved significant year-over-year growth, including a 36% increase in overall site conversions, 97% growth in mid- and bottom-funnel conversions, and 44% growth in top-funnel content performance. Gusto.com’s non-branded visibility also rose by 94%, underscoring the impact of his work in scaling content and search strategy.

​Jim Yu, Founder & Exec Chair, BrightEdge

​Jim is the founder and exec chair of BrightEdge. As CEO of BrightEdge, Jim helped create a whole new category in digital marketing software and built BrightEdge into the enterprise market leader with $100M+ in revenue, profitable, and 500 employees. It is used by 57% of Fortune 100 companies and nine out of the top ten international digital agencies. BrightEdge is backed by Altos Ventures, Battery Ventures, Intel, and Insight Partners.