B2B Influence: Behind The Curtain

​What are creators seeing and hearing from B2B buyers that brands aren’t?

​Some of the most valuable conversations in B2B happen where brands can't see them in DMs, dark social, and the everyday exchanges between buyers and the experts they trust.

​Join us on Broadwick Street, in the heart of Soho, for a morning away from the desk and a great breakfast with the people leading B2B creator strategy for some of the smartest B2B brands.

​Drawing on our Q4 B2B creator survey, we'll pull back the curtain on what creators are really hearing from their audiences, the conversations influencing buying decisions, and the insights that rarely make it back to brands.

​Joining us on the day will be one of our favourite content creation partners Jo Bird whom we have collaborated with on Hubspot, Monday and ElevenLabs campaigns. As a LinkedIn content creator and brand consultant Jo is well placed to discuss our survey findings with us and add some real world insight.

​What you'll hear about on the day:

​How buyers engage experts that they follow behind the scenes

​What it takes to build partnerships that genuinely work

​What builds trust and what kills trust

​How to brief creators for success

​What brands are asking from creators going into 2027

​And a whole lot more.

​Registration on the day is at 8.30

​Breakfast served at 8.50

​Creator Insight, discussion, Q&A 9.20

​Back to it 10.30

​We look forward to welcoming you.

​Build With Trust.