Digital Cheesecake Live: Paying by the Token: AI is changing the way we work
Paying by the Token: AI is changing the way we work
Join us in person as we go beyond the hype to unpack what tokenisation actually means in practice: the real cost of AI adoption, the trade-offs between speed and burnout, and the cultural shifts teams need to make it work.
We'll also zoom out to the bigger picture: how the industry itself is shifting, and why the marketer of tomorrow might build three careers, not one.
Our speakers will bring the operational realities of implementing AI at scale, the hidden costs behind the hype, and what it means to build a career in an industry being reshaped in real time:
Garret Cunningham (VP of Global Customer Experience at Columbus) explores what AI economics mean for marketing teams and agency relationships, digging into how LLM commercial models are evolving and the impact tokenisation will have on how we all work.
Kate Mitchell (Head of Product, Customer Digital Experience at Forge Holiday Group) unpacks the operational reality behind the AI adoption headlines, exploring the trade-off between the cost of getting AI right and the value it delivers, and why "cost to serve" now sits alongside CAC as a number leaders can't ignore.
Jamie Irving (SVP of Digital at Pentland Brands) brings the conversation to career paths in digital and advertising, exploring how the shifting landscape is changing the way we think about building a career, including the idea that tomorrow's marketer may build three careers, not one.
A big thank you to our event sponsor Columbus Global for powering this event.
Featuring:
Garret Cunningham, VP of Global Customer Experience at Columbus
Kate Mitchell, Head of Product, Customer Digital Experience at Forge Holiday Group
Jamie Irving, SVP of Digital at Pentland Brands
Getting there: Doors open at 9AM. Grab a seat, a drink, and get talking before the panel kicks off.
Please note: This venue is dog friendly, should this be an issue, please reach out to: millie.holden@blu-digital.co.uk