Book Launch: The Majority Myth

​Ed Lewis Maklouf presents his book The Majority Myth: How Voting really works, why it is failing and how we can fix it, challenging one of modern politics’ most persistent assumptions: that voting is rational. Starting with the evolution of voting in Animal herds, rather than in Athens, the book then breaks down the social psychology of ritualised choice. Maklouf proposes an updated description of how voting functions: using ritual and randomness to change minds, generate acceptance, and create cohesion. The choice itself is a sideshow.

​Maklouf spent years researching voting systems and legitimacy, studying group communication and collective decision-making at Stanford, founding a democracy technology startup, and travelling the world to observe indigenous approaches to consensus. The Majority Myth emerges from that journey with an unusual optimism: if we are willing to redesign how we decide, we shift how we experience politics and open up new possibilities for collective agreement.