F&B Collective 2: Attention, Retention, Recommendation: The 3-Step Engine for Foot Traffic

​Moving beyond views, likes, and shares how to turn digital attention into sustained foot traffic and brand advocacy.

​Speakers Profile:

​Shirli Ling 林丽香
Co-founder, 8889 Chicken Pot | Content Creator & Actress

​Shirli co-founded 8889 Chicken Pot in 2019, serving affordable chicken hotpot in a neighbourhood coffeeshop. She has built a strong following through social media, Facebook live selling and her role in Ah Girls Go Army.

​Kelvin Tan (Mayiduo)

​Content Creator & Entrepreneur | Co-lead, Double Up | Founder, SG Interior KJ

​Kelvin Tan, better known as Mayiduo, is a Singapore content creator famous for his "Ah Beng" comedic persona. Behind the loud character is a business-minded entrepreneur who runs several ventures, including interior design firm SG Interior KJ, and co-leads media company Double Up.

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​At F&B Collective, Shirli and Kelvin share an operator's view on earning attention, working with creators and how creator-led content turns into sales. They also cover what happens once the publicity brings customers through the door, and what it takes to build a business alongside a public persona.