​Co-hosted with TikTok

​The Made You Look Tour is Later's private event series for executive marketing leaders.

​Small by design, each experience brings together a select group of executives, platform leaders, and creators to discuss the ideas and cultural shifts redefining how brands grow.

​The NYC Edit

​Join Later CEO Scott Sutton, TikTok's Global Head of Business Marketing Isobel Sita-Lumsden, and creator Anna Sitar for a candid conversation on what's next for creator marketing. Stay after to keep the conversation going with the leaders in the room.

​Built to Last

​Awareness and conversion used to live in separate stages. Now, one creator post can do both. This conversation digs into what that shift means for creative freedom, brand control, and building performance marketing and creator strategy into a single motion instead of two disconnected budgets.

​Agenda

• ​9:30 am: Arrival

• ​10:00 am:  Fireside Chat

• ​11:00 am-12:30 pm: Lunch and Activation

​What you'll Learn

• ​Why creative freedom and brand control don’t have to compete when awareness and conversion happen in the same post

• ​How to fold performance marketing and creator strategy into one motion instead of running them as separate budgets

• ​What changes in how you brief, approve, and measure creator content when a single post is expected to do double duty

• ​How top brands are structuring their creator programs around this shift, not around the old funnel

​Speakers