Made You Look Tour: The NYC Edit
Co-hosted with TikTok
The Made You Look Tour is Later's private event series for executive marketing leaders.
Small by design, each experience brings together a select group of executives, platform leaders, and creators to discuss the ideas and cultural shifts redefining how brands grow.
The NYC Edit
The Made You Look Tour is coming to the Big Apple. Later and TikTok are hosting an exclusive session for top brands and creators on the future of creator marketing, with real talk and tactical tips from the best in the industry. Space is limited, request your invite to join us.
Short-form hooks. Long-form converts. Creator content does both.
Discovery is changing, but the fundamentals of great creator marketing haven't. The strongest creator strategies use short- and long-form content together to drive awareness, build trust, and influence purchasing decisions across the customer journey.
As AI reshapes how people discover brands, creator content is also becoming an increasingly important signal for visibility.
Join Later and YouTube to talk through what this shift means and where marketers should focus next.
Agenda
9:30 am: Arrival
10:00 am: Fireside Chat
11:00 am-12:30 pm: Lunch and Activation
What you'll Learn
How top brands are structuring TikTok Shop as a real revenue channel, not a side experiment
What separates a creator partnership that drives Shop conversions from one that just drives views
The content formats and creative approaches TikTok is seeing win right now inside Shop
How to think about affiliate, live shopping, and creator commissions together instead of as separate levers
Speakers