How To Market Plant-Based Eating To Indian Gen Z Households Webinar
Join study author Dr. Andrea Polanco and guest Richa Mehta of Vegan Outreach for a closer look at what shapes food decisions in the multi-generational Indian kitchen — who really controls what lands on the plate, which three consumer groups advocates should know about, and how to frame plant-based messaging so it brings people in rather than pushing them away. We'll close with concrete, ready-to-use recommendations for advocates and alternative protein companies working in the region.
What You'll Take Away
Why "needing more information" — not cultural identity — tops the list of barriers, and what to do about it
The three Gen Z consumer segments, and which one offers the highest-impact opportunity
How household roles shape everyday food decisions, and why moms are central to the story
Practical messaging and product strategies, from family-friendly recipes to positioning dairy alternatives as "traditional" rather than "dairy-free"
Who Should Attend
Advocates, campaigners, and alternative protein teams focused on India — plus anyone curious about how to reach Gen Z in a multi-generational home.