Agentic Commerce Builders Meet-up by AWS & NVIDIA
Agentic Commerce: An Evening with the Builders
Hosted by AWS GenAI Innovation Center & NVIDIA
Join the merchants, payment leaders, and engineers defining the protocols that will shape the next decade of retail.
In the next 6 months, a handful of protocols will determine how AI agents transact. This evening brings together leaders from Mastercard, PayPal, Amazon, AWS, Mirakl, and NVIDIA who are building this infrastructure today for candid conversations about what's actually being built, what's working, and what's still unsolved.
Agenda – February 26th
18:00 — Welcome
Setting the Context
Catarina Pinto, GenAI Strategist, AWS GenAI Innovation Center
18:05 — Keynote
Building Agent-Ready Retail
AWS retail leaders share their developing playbook: the data architecture agents need, experimentation frameworks that work, and which organizational changes actually matter.
Whether you're building agent integrations or evaluating strategic options, you'll leave with patterns you can implement this quarter.
Greg Share, Sr Manager Retail & Consumer Goods, AWS
Imran Dawood, EMEA Tech Lead Retail & Consumer Goods, AWS
18:30 — Builder Conversation
Building Agentic Payments: What Works, What Doesn't
The people building agentic commerce at Mastercard, PayPal, Amazon, and Mirakl get real about the hard problems:
What actually breaks when the buyer is an AI?
Which protocols and standards are emerging?
What infrastructure gaps exist right now?
Build vs. buy: What makes sense for different use cases?
What should teams prioritize in 2025?
Expect honest talk about engineering lift, business case challenges, and what's actually shipping.
The Builders:
Irina Lapshina, Product Director, Agentic Commerce, Mastercard
Nixon Dinh, Director of Product, Agentic Commerce, PayPal
Soha Hohnecker, Global Head of Sales & Marketing, Agentic Payments, Amazon
Darius Meadon, CMO, Mirakl
Moderated by: Georgios Kolovos, Head of Payments EMEA, NVIDIA
19:15 — Drinks & Deep Dives
Keep the conversation going. Share patterns, challenges, and what you're building with the people tackling the same problems.
20:30 — Close
Who's Coming
Builders implementing agent integrations and transaction protocols
Merchants evaluating agent-ready strategies
Payment engineers building infrastructure for autonomous transactions
Product & engineering leaders making architecture decisions
Limited spots. See you on the 26th!