Global Entrpreneurship Week: Testing Business Ideas for Founders with David Bland 5:00 - 7:00pm
Participants will learn how to extract the hidden assumptions behind their idea, map which ones matter most, and identify the fastest, most practical tests to reduce risk before spending more time, money, or energy building the wrong thing.
Speaker: David Bland, Founder and CEO, Precoil and Author of Testing Business Ideas
About David: David J. Bland is the lead author of Testing Business Ideas and founder of Precoil, where he developed the Precoil EMT System (Extract–Map–Test) a decision-readiness standard for high-uncertainty, high-capital strategic bets. He helps executive teams build decision infrastructure that makes risk explicit, shared, and testable before major funding, momentum, and sunk costs make decisions harder to change. The result is clear Commit, Correct, or Cut verdicts backed by evidence, not opinion, slide decks, or forced consensus.Testing Business Ideas (Wiley), co-authored with Alexander Osterwalder, has sold more than 100,000 copies in over 20 languages and is used by organizations worldwide to systematically test assumptions. David works with Fortune 500 leadership teams and leading institutions including Draper University, Stanford University, Harvard University, and Yale University. His focus is not innovation theater or idea generation, but installing durable systems that allow leaders to think big, test small, and commit deliberately.