Cold Calls That Convert: Transactional vs. Relational Approaches for Expired & FSBO Listings with Lee Romano

​In this webinar, you’ll learn two powerful approaches to converting Expired and FSBO leads into listing appointments: the Transactional Approach and the Relational Approach.

​We’ll break down when to go directly for the appointment versus when to slow down, build rapport, and position yourself as a trusted advisor through a simple three-step relationship-building process.

​You’ll hear live examples of both Expired and FSBO cold call scripts, learn how to handle resistance without sounding “salesy,” uncover seller motivation, and confidently move conversations toward appointments.

​Whether you’re brand new to prospecting or looking to sharpen your presentation and conversion skills, this session will give you practical dialogue, real-world strategy, and a framework you can immediately use in your business.