Monday Moves with Chris Lamm

​📊 RATE & MARKET INTEL

​Where rates moved this week, what the Fed chair transition means for the next 90 days, and which loan products are creating the most opportunities right now.

​🏠 THE PLAY YOUR HIGH-INCOME CLIENTS NEED TO HEAR

​I've watched several agents in my network turn "I'm not ready to buy" conversations into signed purchase contracts — on homes from $500K to $1M — using one strategy most advisors never mention.

​It's called a cost segregation study combined with bonus depreciation on short-term rental properties.

​For the right W2 earner, a $600K Airbnb purchase can generate $100K–$150K in year-one tax deductions — deducted directly against their W2 income. Not deferred. Not someday. This year.

​I'll cover:

​→ The exact playbook on how to educate your buyers and friends, past clients and people with higher income on how this works.

​→ How to bring it up without sounding like an accountant or giving tax advice.

​→ How to market it to attract high-income buyers who are on the fence

​→ The firms that complete these studies in 3–4 weeks and how to refer

​This is not theoretical. Agents using this are having conversations with buyers who didn't think they were in the market.

​LIVE Q&A at the end. Bring your questions.

​📅 Monday April 27 | 10:15–10:45 AM PT