尋找用戶研究參與者：可行性評估及招募問卷設計（廣東話）| Recruiting UXR Participants: Feasibility & Screener Design (English Translation)
[English announcement below] 用戶研究項目入面，招募係其中一個最關鍵嘅步驟。試想如果你找不到足夠的參與者，或者參與者原來不是目標用戶，你的研究就大概會冇效。
今次活動由CoolGranite用戶研究員 Ada Yuen 主持，邀請咗 Acorn Marketing and Research Consultants 公司嘅專業受訪者招募專家 Wai Lam，分享實戰經驗。Wai 同 Ada 合作有多過十年，喺多個研究項目中負責招募參與者，項目類型包括銀行、保險公司同公共機構。
活動會聚焦探討兩個招募過程中最關鍵嘅部份：
• 評估搵到足夠嘅目標用戶嘅可行性
• 設計有效嘅招募問卷（recruitment screener）
Wai Lam 會喺下次活動，繼續分享招募過程中其他重要步驟，例如：篩選參與者，安排參與者到場。
主持：Ada Yuen，用戶研究員及CoolGranite創辦人
喺用戶研究行業有接近20年經驗，為銀行、保險公司同公共機構完成多項用戶研究項目，專注測試產品的可用性及分析用戶需求。
講者：Wai Lam，Acorn Marketing & Research Consultants公司創新及執行總監
擁有超過25年市場研究項目嘅執行經驗。喺香港同大灣區嘅研究項目實施方面具備深厚嘅背景，能夠跨地域協調同執行複雜研究計劃。每年負責招募超過1,000名受訪者，涵蓋唔同用戶同多類型嘅用戶研究，並倡導市場研究專業招募服務嘅價值同優勢。
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In a user research project, recruitment is one of the most critical steps. Imagine if you can’t find enough participants, or if the people who join aren’t actually your target users — your research results probably won’t be valid.
This session, hosted by CoolGranite user researcher Ada Yuen, features Wai Lam from Acorn Marketing and Research Consultants, a professional recruitment specialist who has collaborated with Ada for over ten years. Wai has managed participant recruitment for numerous CoolGranite studies across sectors such as banking, insurance, and public organizations.
The event will focus on two of the most important parts of the recruitment process:
• Evaluating the feasibility of finding enough qualified target users
• Designing an effective recruitment screener
In the next session, Wai Lam will continue by sharing tips on other key recruitment steps, such as screening participants and confirming attendance.
Host: Ada Yuen, User Researcher and Founder of CoolGranite
With nearly 20 years of experience in the user research industry, Ada has completed numerous user research projects for banks, insurance firms, and public institutions, focusing on product usability testing and understanding user needs.
Speaker: Wai Lam, Operations & Innovation Director at Acorn Marketing & Research Consultants
Bringing over 25 years of market research project leadership. He has deep experience executing research projects in Hong Kong and the Greater Bay Area, coordinating and delivering complex studies across regions. He recruits more than 1,000 respondents annually across diverse user groups for various types of user research, and advocates for the value and advantages of professional recruitment services in market research.