Atma Webinar | Why Comms Needs a Seat at the Table

​Communication is often brought in towards the end - when a programme is ready to launch, a report needs to be shared or a campaign needs to go out.

​But good communications is not an afterthought. It starts with the planning.

​This practical session will help participants think about communications more strategically and for the long term, and understand what it takes to build communications into organisational planning and decision-making.

​Learn about:

• ​Bringing communications into planning and decision-making - how to consider communications from the start, rather than as an end-stage activity

• ​Thinking beyond individual posts and campaigns - approaching communications with a longer-term organisational perspective

• ​Resourcing communications well - understanding the time, people, skills and budgets needed to do communications effectively

• ​Building the right communications capacity - recognising when communications requires specialised skills and dedicated expertise

​Who should attend:

​This webinar is designed for nonprofit leaders, programme managers, communications professionals and team members responsible for organisational communications, fundraising, programmes or outreach.

​Speaker

​Manasi Narsimhan, Marketing & Communications Professional

​Manasi is an experienced marketing and communications professional with extensive experience across a range of industries in the private sector and the last three years in social impact. She leads brand and communications at Accelerate Indian Philanthropy and the SCALE Foundation, both partner organisations of the Convergence Foundation.

​In her previous roles, she led the marketing and communications functions for Mastercard South Asia. She is a strong believer in the critical role of brand, a consistent narrative and authentic human storytelling for any organisation.