​​Ever tried to build a physical product and get it on the shelf? It’s brutal. So we found someone who’s cracking it.

​The Digest is our curated dinner series. A small group of curious people, one great table, and an honest conversation with someone who truly knows their space.

​No slides. No LinkedIn-voice. No AI slop. Just the real story of building in the UAE.

​This month: Vimbai Midzi, Founder of Deeper Beauty. She’s taking on a market owned by global giants, L’Oréal, Unilever, the lot, and carving out a spot they’ve ignored for decades. She’s doing it with science, a sharp beauty product, and an AI tool that personalises what people actually buy. Before this, she was Associate Director at Careem, running their Tech for Good mandate across 10 markets and launching Careem Groceries in Abu Dhabi.

​Our friends at Tania’s Teahouse in Dubai Hills are hosting us, so expect great food, good tea, and an easy room. (Check out the menu 😋)

​Grab your ticket, lock it in the calendar, and come hungry. You’ll leave full, and a little smarter.

​The Digest with Vimbai Midzi (Deeper Beauty)
Thursday 12th November
7pm til 9pm
📍 Tania’s Teahouse, Dubai Hills

​Sumthing New. Where the curious meet.

​📲 Follow us on Instagram @trysumthingnew to stay updated.