Plot Twist: Exploring Your Next Career Chapter
The entertainment and media landscape has been changing for decades, that’s old news.
For professionals at a crossroads in 2026, choosing a new path can feel overwhelming, but you’re not alone. We’ve gathered a group of speakers to share stories across a range of circumstances: from folks who made a change intentionally, by necessity, or accidentally. No matter where you are on your journey, their stories will offer hope during a time of uncertainty and inspire you to see your potential future in a new way.
Jenny Yerrick Martin (she/her) is a career coach, resume writer, and interview coach specializing in entertainment, media, and communications professionals. She previously worked as a studio operations executive at New Regency Productions on the 20th Century Fox Lot and at ITV America. Jenny launched her career consulting and writing practice in 2009 and has since helped hundreds of professionals land jobs, earn promotions, pivot fields, and clarify their career direction. She has served as an adjunct professor with Boston University’s Los Angeles program and has presented at SAG-AFTRA, Full Sail University, and Columbia College Chicago’s LA program. She is also the author of Breaking Into the Biz, a guide to launching and navigating a Hollywood career.
Randi Matthews (she/her) Randi Matthews is the CEO and founder of Multi-Hyphen Media (MHM) - a leading boutique digital and social media marketing agency. Motivated to step beyond the confines of traditional agency walls, Randi’s unique approach has paved the way for underrepresented executives and talent across media and marketing. With an extensive background in sports and entertainment marketing, Randi is an expert in social media, the Creator Economy, and leveraging the value of storytelling, collaboration, and connection. Prior to founding Multi-Hyphen Media, Randi created and led tailored marketing campaigns for some of the most recognized influencers and celebrities in the world for companies such as IMG, Studio 71, and United Entertainment Group (Edelman). Outside of MHM, Randi mentored young professionals through Women of Color Unite's #Startwith8 program and Big Brothers Big Sisters x The Hollywood Reporter's Women in Entertainment Mentorship Program to empower the next generation of entertainment industry creatives and executives.
Mark Annotto (he/him) is an ambie-nominated Sound Designer and award-winning Audio/Video Editor with more than twenty years of entertainment/media industry management experience, pivoting from traditional content providers such as MTV, Comedy Central, USA Network and SyFy to his current role in the digital/creator space at Studio71. Mark has extensive knowledge of all digital entertainment sectors - both U.S. and International - across podcasts, digital media, television, film, production, and post-production.
Saeyoung Cho (she/her) is a dynamic, culture-driven marketing leader with 15 years of experience leading award-winning social media campaigns. She is currently a Strategic Advisor for Unilever's Influencer Marketing division, where she drives creator commerce strategy across Personal Care. Saeyoung also leads Moonshot Projects, a consultancy dedicated to innovation in the creator economy. Saeyoung is passionate about crafting full-funnel influencer strategies at the intersection of culture, community, and diverse storytelling, partnering with top global brands including Taco Bell, Nike, Disney, Honda, HBO, and Jack in the Box. Prior to launching Moonshot, Saeyoung held pivotal roles across the marketing ecosystem—from major media agencies to boutique shops, from brand-side to tech startups. As the Director of Influencer Marketing at Horizon Media and Chief Strategy Officer at Captiv8, she developed industry-first tools and led business development initiatives that drove measurable impact and growth. She is known for inspiring high-performance teams through a leadership style that values curiosity, bold action, and a relentless drive for excellence.
Panel discussions will be moderated by Work Friends Founder & Creator Partnerships Advisor, Meredith Jacobson. Meredith is an independent consultant who has facilitated over $10m in partnerships on behalf of brand, agency, and creator clients.