"Story First": How to sell more AND stay human

​Everybody says people buy from people.

​But then they present to a client and jump into "benefits and features" before PROPERLY introducing themselves 🫠

​Meanwhile, the client is thinking: "..but who the f*ck ARE YOU?

​Why should I trust you??"

​And the fastest - and most human - way to earn someone's trust is by telling your "3-Act Origin Story."

​(Especially as more and more people turn to AI to vomit out slop-content 🤮).

​I'm Will Greenblatt, a former child actor turned award-winning speaker and "Canada's best pitch coach."

​I've helped leaders at Ericsson, Wayfair, Boston Dynamics, and Bird Construction win over $350M in deals by sharing their "story first".

​At this workshop, I'll show you exactly:

• ​what a great origin story looks like

• ​why it works to build relationships with clients

• ​how to construct yours with my 3-Act Structure

• ​and how to deliver it at the beginning of your next big sales presentation

​You'll make deep connections with other sales leaders in the room by hearing their stories, and sharing yours.

​PLUS I do lots of roleplaying, live coaching, and Q&A.

​If you sell, and want to stay human, this one's for you.

​This event is part of Boston Human Week

​Human Week (Nov 9–13) is a week of conversations across Boston about how we build a future that puts people first: AI, education, work, care, cities, and everything in between. Hosted by all kinds of humans, in all kinds of rooms.

Follow the Human Week calendar to see the full lineup and find us on Instagram.