Plot Twists from Toys “R” Us to Hanna Andersson | Live AMA with Kacey Sharrett
Live AMA with Kacey Sharrett, Chief Digital Officer, Hanna Andersson
We’ll be sitting down with Kacey Sharrett, Chief Digital Officer at Hanna Andersson, for a live AMA on what it takes to build eCommerce that lasts at a 40+ year heritage brand loved by families for generations.
Her career spans some of retail’s most recognizable names, from 15 years at Toys “R” Us and Babies “R” Us to leading eCommerce at Barnes & Noble and direct-to-consumer at GoPro. She now leads digital at Hanna Andersson, the Portland-based kids’ apparel brand known for long-lasting, Swedish-inspired clothes and iconic matching family pajamas.
This session will give you a real look at how a heritage brand thinks about:
How to modernize digital at a 40+ year brand without losing what loyal customers love
How to drive repeat purchases and lifetime value when your product is built to last for years
What two decades across toys, books, action cameras, and kids’ apparel teach you about growth
And anything you would like to ask her :)
This won’t be a surface-level conversation. It’s a chance to hear directly from someone who has spent nearly two decades shaping eCommerce at iconic brands, and has seen what it really takes to build commerce that endures.
About Kacey Sharrett
Kacey Sharrett is Chief Digital Officer at Hanna Andersson, where she oversees the brand’s digital ecosystem and customer experience across acquisition, engagement and loyalty. She brings nearly 20 years of leadership experience across digital, direct-to-consumer, eCommerce, performance marketing and omnichannel strategy. Before Hanna Andersson, she led global DTC at GoPro, served as VP of eCommerce and Digital Operations at Barnes & Noble, and spent 15 years in leadership roles at Toys “R” Us and Babies “R” Us.
Hosted by Sonakshi Nathani
Sonakshi Nathani is the Founder of RLOE and Co-Founder & CEO of Manifest AI and BIK. Previously at Microsoft, she now leads a community of 1,000+ women in eCommerce and hosts honest, operator-led AMA conversations with founders, directors, and leaders across leading 7–9 figure brands.
Sponsored by Manifest AI
Manifest AI helps eCommerce brands deploy AI across the shopping journey, from product discovery and PDP experiences to retention and customer support.
Trusted by 600+ brands, Manifest AI provides 100+ AI agents that help teams drive revenue and improve customer experience without adding operational complexity.
📅 Thursday, 19th November
🕛 12:15 PM EST
📍 Live on Zoom
💜 Bring your questions. This session will include live audience Q&A.