

The Revenue Engine Hackathon: Madrid Edition 🇪🇸
The Revenue Engine Hackathon: Madrid Edition 🇪🇸
November 5th • Venue in central Madrid, announced shortly • 30 Slots Available
Build your Revenue Engine in 1 day.
Most startups spend months building their GTM setup. You’ll build yours in a single day.
Join our hands-on GTM hackathon for early-stage startups to design, build, and launch a scalable revenue engine from the ground up.
Exclusive for HubSpot for Startups members. Join here!
What to expect?
✓ An application-only cohort
Join 30 high-potential startups, selected based on stage, growth plans and GTM challenges. VC-backed startups in the Madrid area, pre-Series B, with over $1M in funding and a sales team already in place and growing.
✓ A Revenue Engine built for your business
Work on what your team will actually use tomorrow—using your data, your ICP, your team, and your processes. This is not a shared demo.
✓ GTM experts in your corner
Get hands-on support from GTM and product experts at HubSpot and lemlist throughout the entire build day.
✓ An engine you keep
You leave with a working setup running on your own data, not a slide deck.
What you'll build
In one day, you’ll launch a working GTM engine, and be equipped with the tools you need to manage and evolve it for years to come.
CRM & Revenue Ops - HubSpot
CRM setup, pipeline architecture, revenue operations and reporting dashboards—on your data, not a sandbox.
Data Enrichment & List Building with Clay
ICP definition, account and contact sourcing, waterfall enrichment and signal tracking. You'll leave with a qualified target list built from your real ICP.
AI Agents & GTM Intelligence
Research agents, ICP qualification, lead scoring and AI workflows plugged into your actual go-to-market motion.
Multichannel Outbound - lemlist
Campaign design, sequencing and personalisation at scale. Your first outbound campaign goes live before you leave the room.
The Revenue Engine Power Pack 🏎️💨
We’re here to support you before, during, and after the Revenue Engine Hackathon, with industry-leading tools.
🛠️ HubSpot: 1 month free trial of the Agentic Customer Platform + 1 hour of weekly office hours with your hackathon expert
🛠️ Lemlist: 1 month of full access, including 5,000 credits + a dedicated training session to launch your first campaigns
🛠️ Clay: 1 month of the Launch plan free + automatic approval for the Startup GTM Accelerator Wedge.
🛠️ Claude: $50 in API credits to build and run your GTM agents
Agenda
08:45 - 09:15 - Arrival & coffee
08:45 - 09:15 · Arrival & coffee
09:15 - 09:30 · Opening remarks
09:30 - 11:00 · Hackathon: HubSpot Sprint
11:00 - 12:30 · Hackathon: Clay Sprint
12:30 - 14:00 · Hackathon: Claude Sprint
14:00 - 15:00 · Lunch & networking
15:00 - 16:30 · Hackathon: lemlist Sprint
16:30 - 18:00 · Free build time & expert office hours
18:00 - 19:00 · Demos
19:00 - 19:30 · Drinks!
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