Marketing in the Age of Experience

​Marketing in the Age of Experience!

​In a world of AI-generated, same-ish content, execution has become cheap. Brands are no longer winning by being everywhere, they're winning by being unforgettable.

​Welcome to the Age of Experience: where loyalty isn't bought with volume, it's built by making people feel something real.

​Join us for a morning that goes beyond theory, hearing from the marketers and brand builders who are designing the moments people remember.

​Expect a keynote, two expert panels, and plenty of time to connect with the room over a light morning team. 🥐☕️

​🎤 Speakers Speakers to be announced soon!

​Key Event Details:

• ​Date: Thursday 29th October

• ​Time: 9:00am - 12:00pm

• ​Location: Collingwood, Melbourne

​Schedule:

• ​9:00am - Arrival, light breakfast & networking.

• ​9:40am - Keynote: Marketing in the Age of Experience

• ​10:00am - Panel 1: Designing for Emotion: The Neuroscience of Memorable Brand Experiences

  • ​The experiences people remember, and pay a premium for, are the ones that move them emotionally. This panel explores the science behind memorable brand experiences, drawing on neuroscience and behavioural psychology to explain what makes moments stick and how marketers can design for them intentionally.

  • ​This panel explores how brands using experience-led marketing are able to connect with consumers on a deeper level, build trust and long term brand resonance.
    Panelists Include:

    • ​Alyce Shaw - Content Strategist at BOQ

    • ​Ben Oliver - Media & ISC Lead ANZ at Mars

    • ​Gemma Taylor - Consulting Director at Chapter One Consulting

• ​11:00am - Panel 2: Is Brand Experience The New Customer Experience?

  • ​Consumers are pulling away from passive spectatorship and leaning into real, lived, in-person moments they can shape. Brands like Canva and LEGO Ideas are moving beyond passive attendance toward active participation, inviting consumers into a 'prosumer' role as co-creators.

  • ​This panel explores what it takes to design a brand experience people want to be part of, rather than simply watch.
    Panelist Include

    • ​Stacey Pinchbeck - Head of Strategy at Tide Communications

    • ​James Henson - Head of Retail Marketing - Vinnies

​Hardie Grant Media is an independent marketing network delivering ‘big agency’ capabilities with ‘small agency’ client service.

​Our specialist agencies are best of breed with access to some of Australia’s – and the world’s – most experienced talent across marketing, media and communications.

​👋 We can't wait to see you there!