Click, Cart, Convert: Mastering e-Commerce for F&B Brands
In today’s digital-first world, getting your food and beverage brand to thrive online requires more than just a great product - it’s about choosing the right platforms, investing in what truly moves the needle, and cracking the code on performance marketing. With so many e-commerce options, from DTC to third-party marketplaces, how do you know where to focus your efforts and budget?
This workshop will help you:
Leverage e-commerce partners and AI Tools to maximise reach and sales
Make smart investments in digital marketing, logistics, and customer experience
Understand performance marketing—what actually works for customer acquisition and retention
Balance DTC vs. marketplace sales and build a profitable online strategy
Avoid common pitfalls that waste money and time in the e-commerce game
Whether you're launching your first online store or optimizing an existing one, this session will give you the strategies, insights, and tools to supercharge your e-commerce success! 🚀
This workshop is led by Hara, founder of CEO of Todelli - the UK's first curated marketplace for food and drink that is good for you and the planet. With over a decade of experience leading UX strategy and product design across global teams, Hara founded Todelli to make conscious, healthy food accessible to everyone — by connecting mindful shoppers with good-for-you, sustainable, independent food and drink producers, all in one place.
Todelli so far:
Supporting 350+ small food makers and producers
Featuring over 1,500 curated products on the platform
Building a community of 30,000+ members and customers
Partners include ZOE, Meta, Bread & Jam, Evermile, Dream Factory, The Conduit and Women in the Food Industry
Popped up with Physical Retail stores in Covent Garden, Notting Hill
Named Best Sustainable Healthy Food & Drink Marketplace 2024 by British Made Awards
Backed by Meta and DesignScapes EU feasibility grants
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