Above the Competition: Using Aerial Media to Market like a Storyteller
In this class, agents will learn how and be provided the tools to market like storytellers. This class will cover:
building a marketing strategy around place and lifestyle
using social media
focusing each channel's best practices, and
simple Canva design to stand out
weaving aerial footage into listings so buyers feel something before they ever book a showing
This class is practical and visual, and provides real estate agents an action plan that they can implement immediately.
Host: Kim Blakley, First American Title
Sponsored by: Wings Credit Union
Instructor: Kyra Coates, Foothills Film + Footage
Kyra Coates has spent more than fifteen years as a marketing and communications director, storyteller, and working videographer. Her whole career has focused on helping people connect to the feeling within the story of each organization and mission she has supported. She now works as an FAA-certified drone pilot and started Foothills Film + Footage to capture Boulder County from the air. Along the way, she kept noticing the same thing in real estate marketing. So much of it looks alike. A beautiful home turns into a grid of MLS photos, and a Just Listed post, and most people scroll right past. The missing piece isn't sharper photos. It's in the storytelling. Buyers are not only choosing a house to live in but also a community to be part of. The morning walk to Chautauqua. The street that already feels like home. The greenway path where neighbors say hi to one another.