[Virtual] Founder Spotlight: How to use Data to Drive Growth at Any Stage with Peter Chapman

​Modern enterprise data stacks require half a dozen tools and a team to operate them, which can make data and analytics seem like a big company thing.

Good news: even a small investment in data can have an outsized impact on your ability to hit your goals, and you can get there without having to spend hours configuring new tools.

In this talk, I’ll show you how startups at any stage can leverage data in low-effort, high-impact ways. We’ll talk about things like

⁃ How to use data to provide stellar customer support and prevent churn before it happens
⁃ How data can drastically increase the efficiency of your sales process
⁃ How to determine when it’s time to invest in a new tool (hint: simple spreadsheets can carry you for a long time)
⁃ Common data mistakes startups make and how to avoid them

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​About Founder Spotlight:
This session is part of our Founder Spotlight series. It's a space for founders to showcase something cool they’re working on. Whether it’s a product demo, a behind-the-scenes look at their journey, or lessons learned, these sessions are meant to be informal, insightful, and founder-led. Join us to learn, ask questions, and support your fellow founders.