You Da Supermarket: The Business of Being You
Welcome to another edition of Workshop Wednesday!
In this interactive virtual workshop, we are joined by Aliyah Blackmon, an MBA marketing strategist, content creator, and founder of The Lavish Lifestyle.
Every successful brand has one thing in common: it knows how to market what makes it unique. Through Aliyah's innovative "supermarket" framework, you will understand how every piece of content you put out is a product on your shelf, and how strategic branding, consistency, and digital marketing can turn simple visibility into sustainable business growth.
This session teaches entrepreneurs, content creators, and aspiring business owners how to build a strong digital presence by embracing what already sets them apart—focusing on experimentation and purpose over perfection.
🔍 What You’ll Learn In This Workshop:
Your Brand Identity: How to identify what sets you apart and build a cohesive personal or business brand that stands out on social media.
The Supermarket Framework: How to treat your content pillars like products on a shelf to keep your audience engaged.
Sustainable Planning: How to create intentional social media content calendars and master scheduling tools without burning out.
Data over Perfection: How to use experimentation, testing, and social analytics to refine your digital marketing strategy and grow your audience.
👤 About the Speaker:
Aliyah Blackmon is a marketing strategist, content creator, and founder of The Lavish Lifestyle, where she helps businesses, nonprofits, and entrepreneurs grow through strategic branding, storytelling, and innovative digital marketing. Holding an MBA with a concentration in Marketing from Morgan State University, she is passionate about creating impactful campaigns that build meaningful connections, elevate brands, and drive measurable results.
🔗 Connect with Aliyah:
LinkedIn: www.linkedin.com/in/aliyah-blackmon
🛠️ Recommended Workshop Tools to Follow Along:
Canva, ChatGPT, Meta Business Suite, and Google Calendar (or your preferred content planning tool).
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