The interpretation gap - The value of human interpretation in the data-driven era

​Modern tools give us faster, richer data, but the abundance often slows decisions down instead of speeding them up.

​Data always requires an interpretation stage. Someone (or something) has to take it in and decide what the conclusions are. And important decisions, especially in innovation, are rarely linear. That's where interpreters become critical, making sense of complex, fuzzy, at times contradictory data.

​A panel of experts will discuss where and how interpretation adds value in their process, and where it's a risk.

​Panellists:

• ​Anya Zeitlin - Discovery & Proposition Lead @ Little Journey

• ​Jeremiah Tesolin - Strategic Design Lead @ UNICEF

• ​Mauro D’Alessandro- Service Design Manager @ Tesco

​This is the first event of our FFForward annual meetup, and it's a community evening: a low-key get-together of 30-40 professionals from design, insight, and marketing. No recordings, no sales pitches, and plenty of time to meet people over a drink.

​Doors open at 18:00, the panel starts at 18:30, drinks until 22:00. Seats are limited, so please RSVP by Wednesday 14 October.