TMM IRL: Amsterdam. How to Build Personal Branding for LinkedIn
The Marketing Meetup is a global community for marketers to meet like-minded peers without the usual awkwardness of traditional networking events.
Our Amsterdam chapter puts on quarterly events featuring talks from the brightest thought leaders in the scene. Presentations are paired with delicious food and thoughtfully-crafted vibes for a memorable night out! No one has to worry about pitching themselves.
On September 10th, we’re partnering with the recruitment company WeAreKeen for another edition of TMM centred around the theme of personal branding. Claire Millward, prolific LinkedIn writer and founder at Block Digital, will be showing us how to build your LinkedIn brand.
Register now before spots fill up!
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Speaker: Claire Millward, Founder at Block Digital
Topic: How to Build Personal Branding for LinkedIn
This talk is designed to give you both the thinking and the practical steps to get started posting on LinkedIn with confidence.
We’ll cover 3 things:
What personal brand actually means – your work plus the perception others have of it, why LinkedIn isn’t the same thing as personal branding, and how it becomes the tool you use to shape that perception and build real connection with the people who matter to your career.
The Brand Personality Strategy framework – the same process we use with clients at Block Digital, built on David Aaker’s brand identity model, to help you define exactly who you want to show up as on LinkedIn before you write a single post, so posting feels less exposing and more intentional.
Easy wins to get started – simple, low-effort ways to build the LinkedIn muscle straight away, from your first posts to a formula for staying consistent without it taking over your week.
You’ll leave with a clear framework and a set of practical steps you can start applying immediately.
About our speaker
Claire Millward is the founder of Block Digital, where she helps founders and leaders treat their personal brand as their own mini PR machine – turning LinkedIn presence into real professional opportunity.
Through Block Digital’s LinkedIn Launchpad, Claire takes clients through a Brand Personality Strategy and content pillar system, then handles the publishing and writing that brings it to life.
Clients working with Block Digital consistently outperform LinkedIn industry benchmarks by 3-10x on impressions, likes, and comments. Claire’s own LinkedIn page has grown to 11,000 followers.
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Schedule:
17:30/5:30 pm – Doors open and ample time for bites and drinks
18:30/6:30 pm – Presentation and Q/A
19:15/7:15 pm – Zero-pressure networking and second round of drinks (+food)
20:00/8:00 pm – Event ends (you don’t have to go home, but you can’t stay here)
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This edition, we’re supported by WeAreKeen, who aspire to be the best and most fun embedded recruitment company in Europe 😊
Check them out at https://www.wearekeen.com/
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Tickets for this event are priced at EUR 18. (We’ve heard your feedback! We’re actively working to bring the price down for future TMM events. If you’d like to partner with us as a sponsor, reach out and we can tell you more 😊)
If you’d like to attend but are unable to pay the entrance fee, you can reach out to el@themarketingmeetup.com. We’ll always do our best to include you.
If you know a marketer who’d love this, please do pass it on. This community grows one person at a time, thanks to the wonderful members – like you – spreading the word.
See you there!