Creating Better Everyday Beauty and Personal Care Products: Consumer Insights, Science and Business
Co-organised by Singapore Polytechnic’s Consumer Chemicals Technology Centre (SP-CCTC) and BlackStorm Group
What does it take to create a beauty or personal care product that consumers want, trust and keep coming back to?
Join us for an afternoon connecting consumer insights, product science and business growth. Through an industry panel discussion and a learning journey at SP-CCTC, explore how product ideas take shape, how brands communicate their value, and what it takes to bring products to market.
Whether you are developing a new product, growing an existing brand or exploring opportunities in the sector, this session offers perspectives from across the product-to-market journey.
Panel Discussion
From Lab to Market: Creating Beauty and Personal Care Products Consumers Trust
Hear perspectives from a beauty/ personal care business, a marketing or influencer agency, and BlackStorm Group on the connections between product development, consumer engagement and market access.
The conversation will explore:
Understanding consumer needs and translating them into product opportunities
Connecting formulation, testing and consumer feedback to improve product decisions
Exploring how emerging R&D approaches can support evidence-based product development
Building trust through credible product claims, brand storytelling and influencer engagement
Preparing for market entry and reaching the right customers
An audience Q&A will follow, giving participants the opportunity to raise their own questions.
Learning Journey at SP-CCTC
Continue the conversation with a learning journey at the Consumer Chemicals Technology Centre. Participants will be divided into two groups to explore the science and development processes behind beauty and personal care products, with opportunities to engage with the SP-CCTC team.
Programme
2:30–2:45 PM: Welcome and Introduction
2:45–3:30 PM: Panel Discussion: From Lab to Market: Creating Beauty and Personal Care Products Consumers Trust
3:30–3:45 PM: Audience Q&A
3:45–5:15 PM: SP-CCTC Learning Journey & AI for Business Leaders Training — Two Rotating Groups
5:15–5:30 PM: Networking
Who Should Attend?
Beauty and personal care brand owners, entrepreneurs, product development professionals, marketers, distributors and business leaders interested in product innovation and growth.
Places are limited to 40–50 participants to support discussion and engagement during the learning journey.
Discover how consumer understanding, scientific evidence and business strategy can come together to create better everyday products.