WORKSHOP: The $100B Lifecycle Playbook
Eight companies. Nearly $100B in combined valuation. One lifecycle playbook.
We spent months auditing the activation engines of Slack, Notion, Clay, Apollo, Lovable, Canva, Calendly, and Monday.com…
Mapping exactly how they move users from signup to revenue.
This isn't just an analysis of big names. The playbook is built from two sources: those eight audits and the real patterns we've uncovered while building the lifecycle programs of our own PLG SaaS clients.
These companies don't blast generic drips. They've engineered a precise handshake between product behavior and lifecycle marketing that most PLG teams have never seen up close. We translated all of it into a single framework you can actually deploy.
The Playbook:
"This playbook has been instrumental for us... it's been so valuable. I feel like I should send you a gift at least."
- Alexandru, Head of Lifecycle Marketing @ Finom
Here's what we'll cover:
🤝 The "Perfect Handshake" framework
🪨 Fix the Day 1 Cliff
⏱️ Stop the Clock, Start the Trigger
✅ Proof-Led Conversion mechanics
🛡️ At-Risk detection and winback
🏗️ The 3-Layer Stack: data, CDP, marketing automation
🤖 Bonus: AI decisioning and testing model
After the session, you'll get:
The $100B Lifecycle Playbook
Our AI decisioning and testing model
Recording and slides
About the host
Jon Farah is the founder of LifecycleX, a lifecycle marketing orchestration agency built specifically for product-led SaaS companies. Before starting LifecycleX, Jon spent a decade in the agency world, driving lifecycle programs for Fortune 50s. He's tool stack agnostic and has worked with PLG SaaS companies across a multitude of verticals.
LifecycleX engineers data pipelines, builds campaigns that respond to behavior, and layers in AI decisioning where it wins. Turning product usage into recurring revenue for PLG SaaS teams.