Private Event
GEO for Fractional CMOs: What You Actually Need to Know
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Past Event
About Event
With 94% of B2B buying journeys now involving an LLM, GEO is being sold as magic by hundreds of tools and agencies, but it's really method.
This session explains why GEO is not SEO, why it starts with brand, and why it needs strategic, central ownership across brand, content and media.
That is exactly where fractional CMOs add value: you sit above the fragmented teams and agencies, so you can own the strategy, steer clients away from the hype, and leave with a clear view of what to prioritise and measure.