Start with ROI: How to Launch a Podcast That Earns its Keep
Before you choose a title, buy a microphone or book your first guest, you need to answer this question:
What does your podcast actually need to do for you to make it worth the time, money + energy you’ll put into it?
For entrepreneurs, consultants, coaches and founders, Podcast ROI does not come in the form of downloads.
In this hands-on workshop, we’ll map the many jobs your podcast can do in order to earn its keep. Then you can confidently begin building a show around the work it needs to do for you.
Start with the ROI. Then intentionally engineer your podcast to deliver it.
About the workshop host
Courtney Reimer is the founder of Sounds Great Strategy and host of Talking the Talk: A Podcast About Podcasting. Prior to Sounds Great, she spent decades strategically bringing podcasts (and podcast-adjacent media) to life at industry titans such as Audible, Spotify, Discovery, and MTV.
As a head of nonfiction programming at Audible, she conceived, launched and editorially directed its inaugural flagship podcast, and as senior podcast executive at Spotify she launched and executive produced Meghan Markle’s Archetypes, which unseated Joe Rogan at #1 on the charts.
A graduate of Columbia University’s Graduate School of Journalism, Courtney now brings that same mix of rigorous storytelling + strategic thinking to helping entrepreneurs, experts and brands build podcasts that earn their keep.