A Kickass Value Proposition - Craft the Perfect 20-Word Pitch
A Kickass Value Proposition – Craft the Perfect 20-Word Pitch
In this fun and interactive brand messaging workshop, entrepreneurs craft a value proposition, which can be integrated immediately into their marketing and sales materials.
Participants learn the basics of branding, the importance of knowing their WHY, and how to create pitches for different audiences (investors/strategic partners/customers). Giselle leads the audience through "bizercises" designed to hone their brand purpose and formulate a value proposition that's twenty words or less!
Bio:
Giselle empowers entrepreneurs to build and scale their brands with kickass brand and marketing strategies that position their businesses for growth. Her book, The Brand Roadmap: A Four Pillar Kickass Brand Strategy, hit #1 on Amazon 48 hours after publication with zero promotion, proving the book’s strategies work.
A graduate of Duke University and Stanford Law School, Giselle pursues her passions for storytelling and entrepreneurship in industries as diverse as technology, law, media, retail, food, and marketing.
Giselle led marketing teams for early- and mid-stage startups, as well as Fortune 50 companies. She founded businesses in media, food, and biotech and had three teleplays optioned by Hollywood studios.
Connect with Giselle on her website and LinkedIn.