The Shift: Executive Forum
The Shift — Executive Forum
A curated full-day working session for leaders navigating the shift to agentic AI.
There is a conversation happening in boardrooms, strategy sessions, and leadership teams across every industry right now. It is about agentic AI — what it means, what it changes, and what it requires of the people leading organizations through it.
Some leaders are driving that conversation. Others are watching it happen around them, waiting for the moment they have enough grounding to step in.
The Shift Executive Forum is for the leaders who are ready to step in.
One day. Twenty people. A room designed not to inform you, but to equip you — with the working knowledge, the peer perspective, and the clarity to return to your organization and lead this transition with authority.
Not as someone who attended a conference about AI. As someone who understands what it means for their business specifically, and knows what to do next.
What this day is and is not.
This is not a conference. There is no stage, no keynote, no passive consumption. There is no such thing as a stupid question in this room. Every hour is structured around honest conversation, real peer exchange, and the kind of working session that produces clarity — not just inspiration.
The day is built around your actual context. What agentic AI means for your function, your team, and your operating model. Where your organization stands today. What the gap is between where you are and where you need to be. And what you are going to do about it in the next 30 days.
What the day covers:
What agentic AI actually is and what it makes possible — explained for the business leader, not the technologist
What it means specifically for your business, your function, and the decisions you are accountable for
The questions you have not felt safe asking elsewhere — answered honestly, in a room where no one is performing certainty they don't have
A structured mapping of where your organization stands and what the most important gap to close actually is
Peer advisory conversations where real challenges get input from leaders who understand the weight of what you are carrying
A committed direction for the next 30 days — specific, actionable, and witnessed by your peers
What you leave with:
You will leave with more than insight. You will leave with the grounding to walk back into your organization and lead this conversation — not follow it.
A clear picture of what agentic AI means for your business. A mapped gap between where you are and where you need to be. One committed direction for the next 30 days. And a room of nineteen other leaders who navigated this moment alongside you — not a LinkedIn connection, but a real relationship built on an honest day's work.
Your facilitator:
Asra Rasheed has spent more than two decades at the intersection of iconic brands, emerging technology, and the leaders who navigate both. She is a serial entrepreneur, a Fortune 100 executive, and a strategic advisor to some of the most recognized organizations in the world.
She founded one of the earliest subscription services for video games — a category that did not yet exist — and grew it to a successful acquisition. As CEO of RRKidz, she led the full digital reinvention of Reading Rainbow, repositioning one of the most beloved brands in American media for a new generation of digital-first audiences.
At The Walt Disney Company, she served as executive leader across Digital Products, Interactive Experiences, and Global Digital Publishing — leading digital strategy and product development across Marvel, Lucasfilm, Pixar, Disney Animation, and Walt Disney Studios, spanning CPG, Games, Kids, and Retail. She built Hey Disney!, Disney's first AI voice storytelling experience — scaling it into a multi-million dollar business through partnerships with Amazon Alexa, Google Home, and Disney Parks and Resorts.
Most recently she has guided Fortune 100 retail and CPG leaders — including Crocs, Mars, Coach, and Nordstrom — through AI-driven transformation in partnership with Microsoft.
She built this day for the leaders she has been alongside throughout that journey — the ones who understand what this moment requires, and are ready to meet it.
Format: Full day · In-person · 20 seats maximum
Location: New York, NY — venue to be confirmed
Investment: $499 per person (includes lunch)
This forum is intentionally small. Twenty seats. Curated to ensure the right mix of functions, industries, and experience in the room. When the seats are filled, registration closes.