Skincare Meets Scoop Season: Prakti Beauty x Malai in the West Village 🍦💜
Join @browngirlmag, @praktibeauty and @malai_icecream for a summer evening celebrating the beauty of gathering IRL.💜
Founded by Pritika Swarup, Prakti Beauty is redefining what Indian beauty looks like in the luxury skincare space. Come discover and shop Prakti’s luxurious skincare rituals and meet Pritika behind the brand.
We’ll gather at Malai’s new West Village shop on Christopher Street, with founder Pooja Bavishi, whose ice creams transform the flavors and memories of her South Asian upbringing.
Beauty and desserts are both deeply tied to memory, ritual and the ways culture gets passed down, and Pritika and Pooja have each taken pieces of their heritage and built businesses that invite so many more people into those stories.
For Brown Girl, creating spaces where our community can experience and support South Asian-founded brands — and actually meet the women building them — is at the heart of what we do.
So bring a friend or come solo. Discover a new skincare ritual, enjoy a scoop of Malai ice cream, meet someone new, and spend a summer evening celebrating the ideas, flavors and stories coming out of our community. ☀️🍦✨
Wednesday, August 19 | 5:30–7:30 PM ET
📍 Malai West Village | 9 Christopher St.
✨Standard Ticket: 1 single scoop, any ice cream flavor
✨Double Ticket: Bring a friend! You’ll each get 1 single scoop of your ice cream flavor choice
Plus the opportunity to discover, experience, and shop Prakti Beauty’s skincare collection.
Space is limited. RSVP with a ticket to join us. 💜