Your Next 100 Customers: The YouTube Playbook For Founders
Over a billion views this year. 100+ pieces of content a week. Seven channels, run end to end.
Studio Ionique is an AI-native content studio in Bengaluru. We build and run channels from research to distribution, using AI at every stage of production.
What that has looked like:
Motilal Oswal's Breakout - 2,500 to 18,000 subscribers in three months. One video drove 29% of that growth.
Motilal Oswal's Markets - we've made four videos for the channel. All four are in its top 10. The first one became the channel's #1 and its first to cross 100k.
Business Playbook - 0 to 100,000 subscribers in 100 days.
marketingbysushmit - 5 million views in its first five videos.
Shashank Udupa - +700% views, +2,300% subscribers.
Figr AI (Antler portfolio) - we run their content end to end. Someone from your own cohort can tell you what the experience is like.
On 31 October we're opening our HSR studio to 40 founders to show how it's actually done.
Because every YouTube playbook out there is written for creators. Build an audience, post daily, chase the algorithm. But none of that is your job.
Studio Ionique is teaming up with Antler India for an afternoon of simplifying how to leverage YouTube as a founder in 2026, an open AMA, and time over high tea with other founders building in the open.
Who this is for:
If you suspect content matters for your company and have no idea where to start, you belong here. Especially:
Founders building in AI and deep tech
Antler portfolio and residency founders
Technical founders who hate being on camera
Marketing and growth leads who have to make content happen
What's happening:
Welcome and introductions by Anshul Tibrewala - Head of Marketing at Antler India (5 min)
The How: Growth, Views and the System Underneath by Sushmit Ghosh - Co-Founder at Studio Ionique (30 min). Packaging, strategy and distribution. What separates a channel that compounds from one that goes quiet after a few months.
The Why: What a Channel Actually Returns by Aditya Dutta - Co-Founder at Studio Ionique (25 min). Inbound leads, shorter sales cycles, easier hiring, warmer fundraising conversations. What it costs in money and founder hours. When it's a waste of your time, and when skipping it becomes the expensive choice.
AMA (15 min): Ask anything, including the numbers that didn't work.
Networking and High Tea (45 min): Meet the room.
Topics we'll cover:
Founder-led content and what it returns, YouTube for B2B and deep tech, packaging and positioning, content as a sales channel, building a channel without becoming a creator, and what it really costs to run one.
What you'll walk away with:
The Founder's YouTube Playbook - the cheatsheet we use internally
A clear answer on whether content is worth it at your stage
Talks from the team behind the numbers above
New connections across the Antler portfolio and residency
A starting point you can act on on Monday
Bring: Your questions. The AMA is the best part.
About our partners:
Antler India
Antler is India's leading day-zero investor that backs founders at the earliest possible stage, often before a company exists. In India, Antler has built a portfolio of over 115 companies and runs a residency program for founders still finding their co-founder and their idea.
Studio Ionique Studio Ionique is an AI-native content studio in Bengaluru, building some of India's fastest-growing social media IPs. We run channels end to end - research, scripting, production, editing and distribution - with AI at every stage, which is how a team our size ships at the volume it does.