Summer of Influence: Leveraging Trends and Social Media for Impact

​Summer is heating up, and so is the future of content creation. ☀️📱

​Join Raleigh Women in Marketing for “Summer of Influence: Leveraging Trends and Social Media for Impact,” a conversation all about what’s actually working online right now and how creators, marketers, and business owners can turn trends into meaningful connection and growth.

​We’re bringing together an incredible panel of women who are building engaged communities, creating standout content, and shaping digital influence across North Carolina and beyond:

​• Shannon McKinstrie
Social media strategist helping brands and creators grow with content that converts.

​• Annie Marchetta
Interior designer, entrepreneur, and lifestyle creator blending storytelling, design, and personal brand building.

​• Christina Riley
The creator behind NC Tripping, sharing hidden gems, travel inspiration, and North Carolina storytelling with a massive engaged audience.

​• Ericka Connor
Digital storyteller and creator spotlighting food, travel, lifestyle, and local experiences through intentional content and community connection.

​Whether you’re a creator, marketer, entrepreneur, small business owner, or simply curious about the evolving world of social media, this panel will leave you with practical insights, fresh inspiration, and real strategies you can actually apply.

​Expect conversations around:
• Leveraging trends without losing authenticity
• Building community online
• Content that creates impact and engagement
• Personal branding in today’s digital landscape
• What’s next for creators and marketers in 2026

​Come ready to learn, connect, and be inspired by women making waves online and offline. ✨