Ring Light Not Required: A personal brand workshop for founders with Zoe Yohn
Ring Light Not Required: A personal brand workshop for founders with Zoe Yohn of PASTE Copy & Content
Founders, entrepreneurs, and execs: you know you need to be showing up online…but every time you sit down to post, you don’t know what to say (or when you do, it sounds like someone you’d unfollow!).
This 45-minute workshop is for founders who want to be visible without becoming influencers, led by personal brand strategist and storyteller, Zoe Yohn. You’ll learn how to approach your career the way a writer approaches a story: as the narrator, not the main character, to craft a world of content about what truly matters to you that’s easy to post and natural to communicate.
Together, we’ll explore:
Your story: the origins, the conviction, and the work, for a cache of material that doesn’t involve a selfie
Your voice: with simple craft tools to make your posts sound like you’re talking to your best client
Your rhythm: simple to follow guidelines to keep you posting – when to share, what to share, and clear lines around what you won’t.
Lunch is on us, and by dessert, you’ll have drafter your first real post, no ring light required.
Who it’s for: founders, owner-operators and senior leaders whose business depends on people trusting them. You don’t need any content experience.
About Zoe: Zoe Yohn is a brand strategist and storyteller, with over a decade of experience helping founders, solopreneurs, and ambitious brands find the story beneath their work. Sitting at the intersection of brand strategy, content marketing, and storytelling, her expertise has helped multinational C-suite executives and companies across real estate, wealth management, healthcare, and tech communicate who they are and what they do with the precision and confidence to build meaningful, lasting connections with clients and customers.
*Limited Spots Available