Stop Blending, Start Branding - Episode 2: The Deep Dive
Welcome to Episode 2 of Stop Blending, Start Branding - the live series where startup founders stop blending in and start building brands that actually stand out.
What We Covered in Episode 1
In our first session, we laid the foundations: what branding really is, when to invest in it, why B2B startups can't afford "safe" branding, and what you lose when you don't build your brand the right way.
Now it's time to go deeper.
Live Brand Hot Seats
Three startups from the last session are stepping into the spotlight for real-time brand evaluation. Each expert will present one company, outline the brand challenge, and share their proposed direction.
This session's companies:
The Format:
One of our experts presents the company and recommends a brand direction
The other two experts chime in and add their perspective
Live reactions and questions from the audience
This is branding in the wild - candid, insightful and ready to implement.
Positioning Deep Dive
Then we tackle one of the most misunderstood and most powerful parts of branding: positioning.
Each expert will share:
Their personal approach to positioning
A real client use case
How they uncover a startup's true edge
How to turn generic messaging into sharp, differentiated positioning
You'll walk away with frameworks and clarity you can use the same day.
Your Hosts
Raya Drenski of Brand Like A Girl
Elena Peneva of Bright Mojo
Lora Kratchounova of Scratch Marketing + Media
Who Should Attend: B2B startup founders, CMOs, marketers, and product leaders ready to build a brand that gets seen, not ignored.