TikTok Shop: Turning Attention Into Sales
Is your brand ready for what’s happening next in social commerce?
TikTok is no longer just a place to build awareness. For brands, it is becoming a powerful discovery, engagement and sales channel — and TikTok Shop is changing the way consumers discover and buy products.
Join Kaidron CEO Wendy Slattery for a live conversation with Hannah Bridges MD of Somerce, the social commerce experts behind some of the biggest TikTok Shop success stories, as we get under the skin of what is actually working for brands right now.
Somerce has generated £100m+ in GMV across 80+ brands, working with major names including PLouise and Unilever.
What will we be talking about?
This isn't a session full of generic TikTok tips.
We'll be asking the questions brands actually need answers to:
How do you turn TikTok from an awareness channel into a genuine sales channel?
Do you really need big influencers to drive sales?
What makes a TikTok Shop LIVE actually convert?
How do you build an affiliate engine rather than simply sending products to creators?
What are established brands getting wrong?
How should brands approach TikTok Shop if they're starting from scratch?
How do you measure whether it's actually working?
Can you sell without constantly discounting your products?
What should brands be looking at in their first 30, 60 and 90 days?
And we'll be getting the real-world answers, lessons and insights from Somerce.
Who should attend?
This session is for brand founders, marketing teams, ecommerce teams, digital teams, social teams and commercial leaders who want to understand where social commerce is heading and how they can turn it into revenue.
Whether you're:
Already selling on TikTok Shop and want to improve your results,
Considering TikTok Shop and don't know where to start,
or already working with creators and influencers and want to understand how to turn that activity into measurable sales...
you'll leave with practical ideas you can take back to your team.
Why attend?
Because consumer behaviour is changing and the brands that understand how people discover, trust and buy products through social platforms will have a very different relationship with their customers.
Come along, ask questions, learn from a team operating at serious scale, and hear what's actually working now.
No fluff. No generic social media advice. Just a practical conversation about turning attention into sales.
Spaces are limited, so register your place and join us live.