Running World-Class Revenue Marketing in B2B
TOPIC: Running World-Class Revenue Marketing in B2B
DESCRIPTION: Join a small group of senior marketing leaders for a live Zoom discussion, with Steve Garrison, SVP of Marketing at Stellar Cyber, kicking off the conversation.
This is a peer discussion focused on how teams are actually running revenue marketing to drive pipeline and growth.
Steve will share how his team is approaching key initiatives across demand generation, including website and messaging updates, event strategy and experiences like RSA, and how they’re using campaigns and programs to engage buyers across their journey. The focus is on how these efforts connect back to pipeline, conversion, and revenue outcomes.
From there, we’ll open the discussion to the group to exchange perspectives on what’s working, where teams are seeing inefficiencies, and how leaders are improving execution across channels.
WHAT WE'LL COVER:
How teams are using site, messaging, and campaigns to drive pipeline
How events and field experiences are contributing to demand and revenue
What’s working across paid programs, content, and channels
Where teams are seeing inefficiencies or wasted spend
How leaders are improving execution and aligning to revenue outcomes
Moderated by Maurice Stebila, Senior Executive Advisor and Chief Information Security, Compliance and Privacy Officer with over 30 years of global technology leadership. Maurice has served as executive advisor and CISO to some of the world’s largest international companies, including Electronic Data Systems (EDS), Hewlett Packard (HP), General Motors (GM), Harman International & Samsung.
Maurice hosts private sessions like this for his clients and network to facilitate honest, high-value conversations among senior leaders.
Two Guest Speakers:
Steve Garrison – Senior Vice President of Marketing | Stellar Cyber
Steve Garrison leads go-to-market and brand development strategies at Stellar Cyber, and is a networking systems veteran with nearly 20 years of technology marketing experience.
Steve has held global marketing positions at public and venture-backed companies, including ZeroStack (acquired by Lenovo), Infoblox, Force10 Networks (acquired by Dell, Inc.) and Riverstone Networks (acquired by Alcatel-Lucent). He holds an MS in Materials Science / Engineering from MIT, and a BS in Ceramic Science, Physics and Mathematics from Alfred University.
Mary O’Hara – Head of Demand Generation, COE | Hiper. Mary O’Hara is a demand generation leader with deep experience across cybersecurity, data, and AI companies. She currently leads Hiper’s Demand Generation Center of Excellence, working directly with B2B teams to design and operate engagement-led demand engines.
Previously, Mary led demand generation at AtScale, where she managed a large, multi-channel demand mix including media publications, influencers, LinkedIn groups, webinars, virtual events, and long-form content. She spearheaded the Semantic Layer Summit, driving 6,400 registrants in its first year and over 10,000 registrants the following year.
Mary’s programs have driven 9,000+ virtual summit registrants, 6,000+ ebook downloads, and 4,000+ webinar registrations, while delivering significant growth in demand-sourced pipeline. She will share how these programs are built, measured, and executed to drive direct engagement and downstream results.
Sponsored by Hiper
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