Building the BDR Career Path: Solving Retention by Thinking Like an AE

​BDR teams are often asked to generate pipeline, but the real challenge is building a career path that keeps strong people engaged and growing. In this session, Ollie Whitfield will explore how thinking like an AE can help leaders improve BDR retention, create clearer development opportunities, and build a path that feels meaningful beyond the first rung of sales.

​Attendees will walk away with practical ideas for coaching, progression, and role design that support both performance and long-term growth. If you lead or support a BDR team, or are building your own path in sales, this conversation will offer a fresh perspective on what it takes to keep great talent moving forward.