Building a Community Around Your SaaS Product to Scale
The future of growth for companies is community-driven. Join Diana Stepener, a seasoned product leader with over 20 years of experience, for our next Wizly Amplify session online.
Hear case studies from Diana who has held senior product roles at Kayak, Simple Practice, Pearson, and most recently with the Chan Zuckerberg Initiative. She will share real-life scenarios and talk about the successful global programs she launched to scale and drive growth.
In this insightful session, Diana will share her expertise on how to launch and grow internal and external communities. She will share frameworks and strategies on how to make your users evangelists that drive your product usage and a case study on working with hundreds of influencers and ambassadors at Pearson to navigate launching new products collaboratively and working around the complexities of pricing SaaS products as you grow and doing this without disrupting your community.
With a proven track record of leading diverse global digital teams and fostering a culture of learning and success, Diana will provide actionable strategies to ensure your pricing changes align with your brand's values and community engagement.
Who is it for: Product Heads, Community Heads, Customer Success Heads, Product Marketing Leaders
What you’ll learn about:
Using an External Community to Inform Your Pricing & Product Strategy: Learn how to balance revenue goals with community satisfaction and how to use your community to help prioritize features and scale your product.
Community Building: Discover how to maintain a strong, engaged community even with product and operational changes.
Things to Avoid: Learn from real examples what NOT to do when building communities so you can prevent these mistakes.
Cross-Functional Collaboration: Understand the importance of teamwork in implementing pricing strategies.
Internal Communities for Employee Retention: Create best practices within your organization to align and avoid duplication.
Outcome-Driven Mindset: Adopt an experimentation and outcome-driven approach to product development.
About Diana Stepner:
Diana Stepner is a seasoned product leader with over 20 years of experience running diverse global digital teams. Her background spans startups, enterprise organizations, and consulting. Diana holds an MIMS from UC Berkeley and an MBA from Boston University.
As a product leader, Diana fosters a strong culture of learning and success, empowering multidisciplinary teams to adopt an experimentation and outcome-driven mindset. With expertise in technology, business, and user experience, she is known for being inspiring, action-oriented, and forward-thinking. Diana excels in building collaborative teams, leading innovation, and using both qualitative and quantitative insights to set product goals and drive growth. Her coaching and mentoring style is recognized for its vision, strength, and compassion.
Professional Highlights:
Built and led the Product team at SimplePractice.
Launched communities ranging from 150 select influencers to over 1800 evangelists in Future Technologies Champions at Pearson.
Applied lean/agile practices to prototype and iterate at Future Technologies.
Created an API platform and developer networks in Developer Relations.
Connected businesses with startups to accelerate growth at Catalyst Startup Accelerator.
About Wizly:
Wizly (https://www.askwizly.ai/) is an AI-powered people knowledge platform where expertise is shared, monetized, and valued. With Wizly, you can access the network’s knowledge base through proprietary AI technology to solve your hardest go-to-market challenges, while gaining unique access to a trusted community of top-industry talent in our referrals-only network.