Brand Building in the Age of Optimisation

​Brand Building in the Age of Optimisation explores how optimisation logic is reshaping brand behaviour, often making experiences feel colder, less human, and less meaningful.

​It considers how brands can preserve care, understanding and cultural fluency in an age of dashboards, KPIs, AI and automation.

​About our Speaker
Hadley Coull is the founder of Headz, an international insight and strategy collective working across technology, media and leisure.

​With over 25 years’ experience in qualitative research and brand strategy, he helps organisations understand culture, audiences and meaning, and how these forces shape brands, behaviour and growth.