Atma Webinar: Unlocking Individual Giving - Data, Insights, and Actionable Frameworks
Unlocking Individual Giving: Data, Insights, and Actionable Frameworks
Key takeaways
This interactive session translates insights from the UDARTA:EG report into practical fundraising strategies, helping participants move from one-time donations to sustained support.
Learn how to:
map and activate hidden networks
build clean donor databases
segment donors for targeted engagement
use open-source, customizable fundraising templates to strengthen long-term donor relationships
Who should attend
This webinar is designed for nonprofits of all sizes and stages who want to overcome internal capacity challenges, leverage simple technology, and build a highly retained base of recurring individual givers.
Speakers
Kavita Mathew, Senior Advisor India, GivingTuesday
Kavita is an independent expert on fundraising for nonprofits. She consults with GivingTuesday - the global generosity movement - as a senior advisor in India. She also functions as an honorary advisor to the Giving Together Foundation. Kavita was formerly a consultant with the world's first and largest nonprofit crowdfunding platform – GlobalGiving. She helped GlobalGiving increase its reach and impact in India.She has over 15 years of experience working with multiple nonprofits in the country. Before discovering her passion for making the world a better place, Kavita spent a couple of years with Goldman Sachs, where she found her love for spreadsheets and data.
Aishwarya Menon, Chief Executive Officer, Atma
Aishwarya Menon has been an integral part of Atma's leadership, contributing to the organisation’s strategy and growth. During her eight years at Atma, she has contributed across multiple roles, leading programmes and developing key initiatives. With 12 years of experience across corporate law, FMCG sales, and the nonprofit sector, she has supported NGOs on strategy, fundraising, and systems. She holds a law degree from NALSAR University of Law and a postgraduate diploma in management from the Indian Institute of Management Lucknow.