owning your studio’s pricing / pricing confidence for creative studio owners
A complimentary working session on the pricing architecture most studio owners never question.
Your creative work is respected.
But pricing is the part you solve project by project, hoping the math works out and you match the clients budget.
Most creative founders price in reactive mode by calculating day rates, adding a margin, or saying yes to a number because you think you need the project NOW.
It works until one day it doesn't: you're fully booked but still not profitable or a project takes twice as long as you scoped, or you win the work but lose margin because you priced for the pitch, not the reality of how to achieve what's asked in the brief.
pricing power is not about simply charging more for the same work.
It's about knowing exactly how to structure it so scope and price are aligned, and how to position so the right clients understand the value before you ever even discuss a number.
This session covers an interactive exercise on one of these topics:
pricing architecture
the structure beneath the number aka how to build pricing that protects margin, scales with complexity, and reflects strategic value (not just hours)
scope-to-price alignment
how to price so the project you sell is the project you deliver (without scope creep eating your profit or your team's sanity)
positioning through a pricing lens
how to talk about your work so clients understand the gap you close (not just the deliverable you produce) and why that shifts the entire pricing conversation from you vs. us to we
nervous system regulation around pricing
the psychological work of holding your number when a client hesitates, counters, or says "that's more than we budgeted"
this is not a pricing calculator (although we might use one ;)) or a rate benchmarking session but strategic business architecture for founders who are ready to stop calculating a number each time they write a quote inside a €250k solo practice or €1.5m studio with team.
format: 45-minute working session
investment: complimentary