How to Build Your Personal Brand on LinkedIn
Your personal brand isn’t just what you post on LinkedIn. It’s the combination of your work and how other people perceive it.
In this practical power session, personal branding strategist and Block Digital founder Claire Millward will help you define how you want to show up online before you write a single post.
We’ll cover:
⭐️ What personal brand actually means, why LinkedIn and personal branding aren’t the same thing, and how you can use the platform to shape how your work is understood
⭐️ The Brand Personality Strategy framework, based on David Aaker’s brand identity model, to help you decide who you want to be on LinkedIn and make posting feel less exposing and more intentional
⭐️ Simple, low-effort ways to start building your LinkedIn presence, from writing your first posts to staying consistent without it taking over your week
You’ll leave with a clear framework for your personal brand and practical steps you can begin using immediately.
About Claire
Claire Millward is the founder of Block Digital, a LinkedIn personal-branding consultancy helping founders and leaders build a presence that creates real professional opportunities.
Before founding Block Digital, Claire worked as an organic social media strategist for B2B SaaS, technology and professional-services clients across the UK, US and Europe. She previously led marketing at South Africa’s first end-to-end digital hiring platform, generating 18,000 sign-ups in its first year through organic social media and email marketing alone.
Her approach brings together strategy, psychology and storytelling, informed by her background in economics, organisational psychology, and media and writing.
🧹Housekeeping:
📆 14 October
📹 all registrants receive a recording
🎟️ Free for Elsie members and £5 otherwise. Also free for our Committed Cohort Waitlist.
Elsie members, use code ELSIEMEMBER and waitlist subscribers will recieve a code.
If you use the member code and are not a member, you'll get an awkward email from me!