Mastering the Shift: Feeding Ad Algorithms in a Cookieless World
As the digital landscape evolves, so does the way we approach advertising.
Join us at CampusX on May 23rd for our first community event led by Ivaylo Shipochky, Partner and Head of Advertising at VertoDigital.
We are kicking it off with a meeting focused on "Feeding the ad algorithms with the right signals in a cookieless world".
What we’ll discuss:
The impact of AI and privacy on advertising: We'll look into how Google's AI utilizes multiple data points to shape ad performance and how new privacy laws transform marketing strategies.
How to overcome cookieless challenges: We’ll explore practical solutions to campaign optimization and targeting issues that arise as third-party cookies become obsolete.
We’ll also share a few effective conversion strategies: To understand the techniques for tracking both online and offline conversions to maximize your ad spend's effectiveness.
Finally, we’ll cover the future of audience targeting and discuss the shift towards privacy-focused solutions like Google’s Privacy Sandbox and how to adjust your strategies accordingly.
Interactive Q&A Session:
We'll wrap up with an interactive session Q&A session, so bring your real work questions, and let's discuss the nuanced implications of these changes on your work.
Who Should Attend:
We aim to create and support a community of marketing professionals, digital advertisers, and business leaders.
Our first community event will be great for those who are looking to deepen their understanding of how to navigate the shifting tides of digital advertising without relying on traditional cookie-based methods.
Hosts:
🎙 Ivailo Shipochki: Partner and Head of Advertising at VertoDigital
🎙 Ina Pekova: Director Demand Generation Director at VertoDigital
Agenda
10:00 - 10:30: Presentation
10:30 - 11:00: Q&A session
11:00 - 11:30: Networking and disappearing cookies
👋 Looking forward to seeing you at CampusX / Community Green room. It’s on the first floor of building #1.
Registration:
This is a free community event, however, please reserve your spot, as seats are limited.