OPUS Growth Series x Hallam: Performance marketing for founders - driving ROI from day one

​For founders, every penny of ad spend counts. This session will help early stage teams to understand how to drive ROI from paid media without big budgets, vague strategy or extended time. Whether you are testing or scaling on what’s already working, this workshop will cover what you need to know to make performance work now.

Covering:
-Demystifying performance marketing - Focusing on ROI-driven channels and tactics that deliver immediate, trackable results.
-Channel selection strategy - Prioritising paid platforms and campaigns that align with your audience, budget, and stage.
-Metrics that matter - Identifying and tracking KPIs that correlate directly with revenue and profitability.
-Rapid testing & iteration - Processes to validate campaign ideas quickly and double down on winners.
-Budgeting for ROI - How to allocate spend effectively to scale without waste.